meetsmart mobile and Alliance Exposition Services Partner to Provide Turnkey Mobile Show Guide for Conventions

Annapolis, MD [June 30, 2011]… meetsmart and Alliance Exposition Services are excited to announce the first-ever industry partnership for an end-to-end, turnkey mobile show guide.  Beginning July 1, 2011, Alliance will provide the meetsmart mobile show guide as a complimentary value-added service for meeting, tradeshow, or convention customers.

Alliance Exposition Services is the only general service contractor promoting and selling sponsorships for customers.  The addition of meetsmart mobile rounds out Alliance’s already comprehensive list of services that includes General Service Contracting, Exhibit Services, and Event Services.

“It’s such a natural partnership,” said Alliance President Mark Yuska. “We know meeting planners are busy, and we’re saving them time plus creating revenue. What could be better than that?” meetsmart mobile offers dozens of revenue-generating opportunities for our customers and excellent ROI for exhibitors and sponsors.  We’re in touch with exhibitors already, so it’s a logical step to help them add exposure that enhances their show experience.”

“This partnership is a win-win-win arrangement for clients, exhibitors, and sponsors,” said meetsmart Chief Technology Evangelist Janeé Pelletier.  “With this partnership, two industry experts have joined forces to provide clients with an end-to-end solution.   Alliance does the up-front sponsorship sales, so clients don’t have to lift a finger.  They make money plus get an amazing mobile show guide designed by meeting planners.”

Customers can purchase meetsmart mobile app sponsorships, logos, listing upgrades, ads and alerts directly through the Alliance Online platform.  Alliance Online also allows exhibitors to book hotel and travel accommodations, register for the meeting, and submit show directory listings.

meetsmart mobile will be available to Alliance customers at no additional charge, as part of the Alliance service package.

About Janeé

Janeé is the creative juice behind meetsmart, leading the programming team to ensure that our product meets the demanding and unique needs of the meetings industry. Janeé specializes in meeting strategy for clients in the midst of crises or organizational change. Janeé has devoted her career to managing events as large as 5,000 attendees for association, government, and nonprofit clients. She has extensive experience in logistics management, strategic development, international conferences, and working with high-profile VIPs, elected officials, and members of foreign governments. Janeé is an active member of ASAE and PCMA. She holds leadership roles in the industry including PCMA's national Marketing Task Force and co-chair of the PCMA Capital Chapter Communications Committee.
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